If you look at some of the top custom printed boxes, many have been printed by us and most of those have great looking inside prints. Whether it is a well worded message, a simple thank you or an eye catching random repeat print, our customers continue to show off their creativity, inside the box where it will do the most good.
Why Do We Recommend Inside Prints over Outside Prints?
No matter how beautifully we print your box and how carefully you pack it, it typically arrives at your customers showing considerable road wear. Finger prints, smudges and scuffs are all obvious, especially on a white box, compared to a Kraft (brown) exterior. In addition, the usual shipping label is 4” wide X 6” long so it tends to dominate the outside surface of smaller boxes and usually covers much of the graphic design.
The interior of any mailer box always arrives clean, and sharp looking. In addition, the recipient is always eager to get inside the box and rarely takes time to read or review the outside of any box they receive.
Inside Print Costs
It is true that inside printing typically adds around 30% to the cost of any subscription or e-commerce box. However keep, in mind for most boxes, this is less than a quarter per box which is less than the cost of most labels or inserts, and the labor cost to add them to an unprinted box interior. Exception: if that message inside varies month to month, we will always suggest not using printed interiors to communicate it.
Printing the interior also means you will need additional print plate(s) but this is a onetime cost and the benefit of inside printing is forever.
We are sensitive to all of these costs, especially for a new product or company. That is why we often suggest adding the inside print later when you have a better handle on what you want printed and quite frankly, better cash flow. (See first related post below)
Purchasing branded e-commerce or subscription boxes is a big decision and a major investment. With inside print, the decision can be even more difficult so having an experienced partner that has been down this path hundreds of times can save you time, heartache and money.
Please feel free to contact us at Salazar Packaging or call us at 630-551-1700. One of our experienced branded packaging advisors will be glad to help you create a great look at the lowest possible cost, and usually within a few weeks.