Branding for E-commerce is not about using the same shipping container style or size on every shipment. This is especially true as consumers demand minimal packaging to create minimal waste. It is also critical to profitability because of fast rising costs, especially shipping costs as carriers like UPS, FedEx and USPS institute dimensional rate programs that are sure to cost you more.
What is branding?
Branding is more about consistency of look and image. Yes, it is about utilizing a quickly recognizable color, more importantly it is also about communicating the same message, no matter what shipping container is being used. It tells people who you are. We are natural, we are modern, we are ecofriendly, we are for kids, we are for men, etc.
To that end, and for all of the above reasons, a number of our customers have discovered that sometimes the best box for an application is not a box at all. Unpadded paper mailers can be custom printed to maintain the brand image while dramatically reducing container and shipping costs.
Custom printed, branded mailer envelopes are a great available option
Here are a few examples of people who use custom printed corrugated boxes AND custom printed paper mailers to get the job done:
Harry’s – This holiday season when Harry’s offered gift packs, they wanted to keep their beautifully printed box clean during shipment. To avoid shipping a box within a box which is always costly and wasteful, they used a custom size, custom branded, unpadded paper mailer, to protect the gift box during shipment.
Freaker USA – One of our favorite new customers because of their most unusual graphics. They use a great looking die cut box for large and wholesale orders but utilize a custom printed mailer envelope for smaller orders.
Coyuchi – One of our oldest and dearest customers who discovered the advantages of mailer envelopes years ago for some of their products and smaller orders.
800 Razors – Another good friend who needed a lightweight, easy to load shipper for their razors and blades. A branded mailer envelope combined with a low cost tray made an ideal solution.
One of many packaging solutions
Every situation is unique and the objectives vary as well, but we can help you accomplish just about any packaging goal you may have. Reduce cost, reduce storage space, brand in low volume, and reduce mailing/shipping weight? We do this every day of the week and custom printed mailer envelopes are just one of the many tools and products we have to offer.
Please contact us at Salazar Packaging or call us at 630-551-1700 for a no cost review of your needs.