Is This a Departure from Our Previous “green packaging” Focus?
Not at all. We realized most of our time is now being spent helping companies communicate who and what they are to their customers. This is increasingly important in e-commerce and subscription box applications where brand presentation is everything. “Green” is one of many messages a shipper can deliberately send to their customers and we still have the products and expertise to help them accomplish that.
As a quick stroll through our gallery proves, we are equally capable of communicating “we are playful”, “we are upscale”, “we are masculine”, “we are contemporary” and just about anything else you might want your customers to know.
The Shoe Maker’s Kids
Everyone knows the old adage about the shoemaker’s kids going barefoot and that is the way it was feeling for us. We have been (gratefully) so busy helping others communicate their brands that our own had become a little stale and outdated. We think the new look does a better job of telling the world who we are and what we do.
In the days ahead you will see this new logo, look and tag line introduced in a number of places including our soon to be new and improved web site, our blogs and of course in our correspondence.
We welcome your feedback and comments about our new look, and if you want to talk about your own branding objectives, please contact us at Salazar Packaging or call us at 630-551-1700.