Posted on April 20, 2017 by Michael Boik

Eco-Friendly Branding-CPWAT


At Salazar Packaging, we are very fortunate and grateful to be known as one of the industry’s leading presence in custom packaging and Eco-Friendly branding. Along with our experience comes the knowledge from understanding that there is no singular solution to fit every company’s needs.  Branded packaging can be achieved in a variety of ways, including the very cost-effective, eco-friendly option of custom printed water activated tape (WAT).


Eco-Friendly BrandingEco-Minded Branding

Water activated, reinforced paper tape is a greener solution than plastic tape, because it is a natural, biodegradable product with a natural adhesive. This means that the entire package (box and tape) can be recycled and renewed without the labor and time involved in stripping of plastic tape. Not only is it greener, it also performs better than plastic, creating a stronger hold on corrugated, providing superior protection to your product.

When competition is crowded and businesses are actively seeking to stand out, a company’s branding and image are often times crucial to their success, and taglines/slogans play a vital role in that brand and in communicating and marketing to their customers.


Custom Printed Water Activated Tape Benefits

  • Communicate branding in an effective, memorable and creative way
  • A cost-effective alternative to custom printed boxes
  • A one-size fits all branding solution in cases where multiple sizes and a variety of boxes are needed
  • Portray a green-minded approach to your customers
  • Offers many of the same options as corrugated printing, including screen printing and color matching
  • Low minimums and minimal set up and plate cost


Everyone’s packaging needs differ, and the only way to know the right solution for you is to discuss the specifics of those needs with one of our branded packaging advisors. Want to know about Eco-Friendly Branding? Please contact us at Salazar Packaging or call us at 630-551-1700 for a no cost, no obligation review of your specific application.