Posted on June 25, 2014 by Michael Boik

E-Commerce and Subscription Boxes – Keeping it simple and green!

custom printed mailer box, one color on KraftWe have done a tremendous number of multicolor RSC and die cut mailer boxes of every style, size and shape. However, there are times when our clients prefer a minimalist approach to branding. Let’s face it, is there a more effective or minimal branding than the iconic Amazon “smile”?

Keeping it simple and avoiding multiple colors can make a lot of sense from several perspectives including mailer box cost as well as flexographic print plate cost. That does not mean the end result has to look plain or boring. Check out these recent boxes we helped our customers create:

Groovy Lab in a Box – their design makes maximum use of one color, both inside and outside the box. Recently they were able to rebrand this product with one quick print plate change for the outside of their box with minimal cost. This is a great look for the first product of their Academics in a Box series of STEM based learning tools that are also fun and entertaining. Check them out at

one color print on stock size Kraft – they chose a box from our stock die collection (8-1/2” X 5-3/16” X 1-9/16”) and were able to avoid the cost of a custom cutting die. Their graphic design is very basic but still very attractive and appropriate for their “all natural products monthly” subscription program. – Is there anything more striking than basic black which also happens to look great against natural Kraft (brown) corrugated board? That is the route these people decided to go with their “e-juice” subscription program providing e-cigarette users with options they never imagined. They were also able to use one of our stock dies (5-13/16” X 5-3/4” X 1-15/16”) to save time and money.custom print on stock box size

These are all companies on the rise and one reason is that they deliver terrific products in an attractive box that is eco-friendly with 100% recycled content board that is also 100% recyclable.

In the face of increasing competition the presentation impact for maximizing the customer experience is crucial, and we provide the tools and knowledge you need to create a shipping box that fits your product well beyond just the physical dimensions. Please contact Salazar Packaging for a no cost, no obligation review of your needs.

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