It is not an unusual problem for subscription and sample marketing programs but often times the product being shipped to new subscribers is different than what is shipped to repeat customers. Not necessarily better or worse, but likely different in terms of content and/or dimensions.
Or the product dimensions and order sizes vary resulting in a shipper box being either too large or too small. This can present a real dilemma and greater unexpected startup (print plate and cutting die) costs for a company who wants to custom brand their boxes.
BiziBubble – a neat subscription program for women
The game plan was to send out an “intro pack” to new subscribers that would contain a wider variety of products and also include a handy, attractive storage case. However, subsequent refill reorders would not include the new member case, making the custom box necessary for the intro packs too large for the refill shipments. They also knew using a larger container than really required would add unnecessary cost, space and shipping weight as well as ancillary packaging or void fill.
Easy Solution: one custom box, one stock box
At Salazar Packaging we have a wide selection of cutting dies in stock. This enables us to make your boxes with our die, saving you time and money since most custom dies cost over $800 each.
With some sampling and testing we determined that our very popular 9” X 6-1/2” X 2-3/4” was perfect for the refill/reorder shipper. We still needed to create a custom box (9-1/4” X 9-1/8” X 3-1/16”) to properly fit the intro pack storage case, but the savings of being able to use a stock size for at least one of their boxes was substantial.
The nice people at BiziBubble together with a graphic artist we recommended to them, created the beautiful eye catching look with a standard purple ink printed on a white background permitting a reverse print and a two color look while using only print plate.
Custom Printing Experience Matters
Printing on corrugated is not the same as printing brochures, business cards or promotional flyers. It can be challenging with many variables, so we combine all of our resources and talented, experienced partners to guide first time box printers to the best possible looking box at the lowest possible cost.
To see a great subscription program for women, please visit www.bizibubble.com. To see how that sharp looking box became a reality, please visit our Salazar Packaging, custom printing web page, and contact us through the site or feel free to call us at 630-551-1700.