Posted on August 31, 2016 by Michael Boik

When Shipping Containers Matter

Just_10packDressingMost of our customers believe packaging is an important part of their customers’ experience, especially for e-commerce, subscription, and gift boxes. Another scenario when the shipping container design and appearance can make a huge difference is any time samples are being shipped to a potential buyer.

Hampton Creek Selects Salazar Packaging for New Sampling Program

Sampling is an expensive way to market, but when you have a great tasting product, the best way to convince others to buy it is to let them taste it. The smart people at Hampton Creek understand the recipient might be receiving several samples from other companies on the same day so the key is to inspire interest and curiosity.

In addition to an eye catching, attention grabbing structural and graphic design, Hampton Creek also wanted their packaging to be environmentally friendly and consistent with their natural products and marketing.

Just_Foodservice_1Gal3A Difficult Application Requires Smart Design Capabilities

The challenge to their packaging design is the very diverse product line which includes cartons, tubs, and other uniquely shaped containers. The sizes vary as do the flavor assortments and some of the samples even require insulation to be kept cold. Combine these specs with their new program and relatively low initial volume, many companies would turn down the project and opportunity.

Not Salazar Packaging. We accepted the challenge and devoted hours of design and testing time to make sure each product combination was presented in the best possible way, at the lowest possible price and shipping cost.

Just_4packCookies2Sample Packaging Photos

We are proud to show off just a few of the many designs we created for the Hampton Creek product line. If you want to try some delicious and healthy products, check out their Just Mayo and other products at your local grocery store.

If you want some help to create sharp looking packaging, please contact Salazar Packaging or call us at 630-551-1700.

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