14 years ago we trademarked the tagline, “Packaging that Communicates.” We felt it perfectly expressed what our company’s approach to DTC/Ecommerce packaging design and production would be from all levels of our company (customer service, sales, marketing and...
As we are fresh off of our fourth corrugated industry-wide increase in the last fifteen months, one thing is certain—things will probably look a lot different at the end of the year than they do now. Costs, lead times, machine availability, labor availability, and...
While custom printed die cut mailers have always been a popular and effective way to promote your business/brand to your customers, the fact is, RSC boxes are now more than ever a wonderful alternative. We’ve written several times about the importance of inside...
While the question is simple, the answer may not always be clear to someone who is new to packaging. To best answer the question of corrugated vs. paperboard, we typically want to first know the following: What is your product? What is/are your packaging needs? As...
Many of our first-time order-related questions center around graphic art and design. This is to be expected, because while many of our customers are experts in their respective fields/industries and products, they often are not packaging experts, so they rely on...
This time of year, Shutterstock and other companies write blog posts about coming trends in the new year. One such post projects what will be the 4 trending colors in 2022, based on data collected from millions of images downloaded across the world. We love...
Custom inserts have become increasingly popular in recent years, as DTC companies look for ways to deliver their product(s) safely to their customers in a way that provides a memorable unboxing experience. Consider the difference between receiving a package with...
Whether you are getting ready to launch with your first branded box, or have been ordering custom printed boxes for years, it never hurts to have a refresher course on what we in the packaging industry keep an eye out for from a graphic design standpoint for...
The term “color” in flexographic printing is typically used to describe the ink color. The expression: “I’d like a blue box,” ultimately means printing a box in blue ink. But regardless of ink, there is another color to consider for your mailer, and that is the...
Every Summer we write a post reminding our customers about the importance of getting a jump on their DTC holiday packaging preparations in advance of the often-chaotic end of the year. There are typically many benefits to ordering early, as laid out below, and this...